We are a change agency that enables true sustainable transformation.
To thrive in our modern world, you as a leader need to think and act differently. We are here to help you cut through the noise and make your change journey a success story. As your partner we bring a holistic, cross-functional and digitally-powered approach tailored to your specific context. We support you all the way from strategy to results, combining deep expertise and experience so you can reach true sustainable transformation.
Less talk, more transformation.
Our services
Transformation Partner
With our expertise, experience, and way of working, we support your acceleration- and change journey towards successful execution as a strategic advisor.
If the need for capabilities or capacity is more intense, we can take the acceleration lead and take a more active role in driving acceleration and change side-by-side with your team.
When you need a short term kick-start we can bring new energy and new perspectives to you and your management team. We support you by facilitating all the workshops you need along the journey to acceleration and change.
Kick-start for new energy and perspectives
Mapping for success
When you or your management team struggle with the way forward or just need external support, we guide you in the process to identify the success factors, strategic objectives, indicators for success and how to execute.
Our way of working
We have an impact-driven approach
We bring a holistic perspective with a cross-functional team
We add an external perspective
We make change happen with our depth of experience
We build capabilities and work ourselves out of a job
We work with you not just for you
About us
We believe in
A changing world requires ongoing adjustment and an organisation geared for acceleration. To enable successful executions for companies by translating strategy into results, we believe in six critical areas to act upon:
A common and shared purpose
People are looking for organisations with a purpose broader than just making money, and progressive leaders see profit as a byproduct of success. A clear and visionary purpose brings together talented people, partners, and shareholders and attracts customers.
Culture and capacity for innovation
Forget about top-down, one-off, and change programs. Changes must be seen as the new normal. Innovation and experimentation are everyday business, and everyone has to contribute.
Uncomfortable? Yes, but it also builds proactiveness and creativity!
The iterative and cross-functional way
To act and think like an island drives transaction costs and hinders innovation. Goodbye, waterfall, silos, and command/control; hello iterative way of working, cross-functional cooperation, and autonomous teams!
Conversation as the foundation
Markets are changing rapidly, and information is flowing fast. People close to the customer are often the ones with the best insights. Their potential is often hindered by hierarchies, when they need inspiration and information to contribute strategically, structurally, and tactically.
Transparency and storytelling
Strategic objectives are often poorly understood, seem unrelated, and are disconnected from the overall strategy. It’s important to share information, have a consistent and appealing story related to why and for whom the company exists, and connect your initiatives and objectives to the story.
Sustainability is core
Sustainability is the next big driver in obtaining a competitive advantage. Questions you must ask yourself: Is our brand strategy geared for sustainability? Are our business strategy and plan geared towards environmental changes? Are our initiatives and innovation strategy aligned? If not, it’s time to start the work.
Connect
Heroes believe in growing together. We are explorers and nerds within our fields and love to share our knowledge. Our team combines leadership and organisational skills, IT and digital skills with brand and communication skills to unlock transformative and durable change.
Managing Director and Change Strategist
Anette is a strategic business executor with a leadership and commercial perspective. Her focus is always on the ability of business to align and change according to market changes. She regards vision, attraction and facts as essential components for change-execution. Today she helps companies and organisations to act upon the opportunities of the digital era.
Anette Wagler
Change Strategist
Anna is change strategist with more than 20 years experience in bringing strategies into daily business. With a mindset, that there is “always a better way” combined with her skills of business, processes and organisation she aligns and develops businesses.
+46 70 433 86 77
Anna Tham
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Brand and Change Strategist
Åsa is a brand and change strategist with more than 20 years experience from developing brand building strategies and strategic communication. She is passionate about finding the customer experience that drives and evolves the business and how to get there.
+46 70 635 65 54
Åsa Sannerström
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Board Member
Jeanna has 15 years of leadership experience in the digital world with a great understanding of what it takes to develop a successful business in the digital age. Jeanna’s areas of expertise is within business development and strategy, communication and leadership.
+46 70 773 32 04
Jeanna Rutherhill
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Heroes of Brand and Business Innovation AB
Munkbrogatan 2
111 27 Stockholm
© 2023 Heroes of Brand and Business Innovation AB