Sustainable Change : Heroes of Brand and Innovation

We create heroes for tomorrow.

WHAT WE DO

We help our clients act upon the opportunities of the digital era.
Together we realize sustainable change so that brand, business model and organisation align and generate sustainable business value.

We offer inspiration, strategic advise, training and support with change initiatives or business transformation.

Experience is the new brand

We believe that a strong brand is one that get’s the whole customer experience right. Long gone are the days off brand preaching. For us it’s about gathering people around a shared purpose and delivering on that in all customer touch points.

A shared map and compass

If the brand purpose is the guiding star for everything and everyone within the company, we need a map and a compass to help us navigate on our way to the target. No more action lists in silos: For us it is about identifying the capability gaps and work together to close them.

It’s about experience and conversation

The age of guessing is long gone. With the amount of consumer insight and conversation happening 24/7 across the web we can make sure every single decision our brand makes is based on fact and not instinkt. To create great customer experiences we need to tap into the conversation and stay connected.

The iterative and cross-functional way

When customer experience is you business and their behaviours is changing you need to understand their journey. However, in order to succeed you need to constantly test new ideas and solutions with your customers. Good bye waterfall, silos and command / control. Hello iterative way of working, cross functional co-operation and autonomous teams!

It is all about people

In the digital world, the only way to stay relevant and profitable is to see change as the new normal. Everyone needs to innovate and experiment all the time. Forget about top-down, one-off, and change programs. We believe that change has a higher chance of succeeding if everyone contributes all the time. Uncomfortable? Yes.

CLIENT TESTIMONIAL

“When Visit Sweden aimed to execute on a new Digital Strategy they turned to Heroes. The main goal was to help them with aligning the business strategies and business model into one strategy and a roadmap with a vision for the change. By implementing a aspiration mapping strategy and a common business process, Visit Sweden is now transforming to be better adapted to the ever changing market.”

See all client testimonials